Chris Strub is a social media professional with a passion for non-profits. He live streamed and snapchatted in all 50 states, doing a campaign with nonprofits and the salvation army. He worked at a newspaper in New York for 6 years, worked in advertising and is an author. He spoke to my Advanced Social Media class and provided key insight on making connections.
Chris shared the importance of being good to people and always striving to build relationships. Social media was built around communication and is made for making connections.
Personal branding is all about consistency, pick your niche and where you are most comfortable, then be yourself on all channels.
Build personal relationships on social, you don’t have to be the #1 or have the most followers, but you wanna be someone’s favorite person on social. Think “how can I provide value to the people who really want to hear from me?”
What you are putting out doesn’t have to please everybody and you’re not gonna please everyone. Drill down your audience and speak to them specifically. “Be the netflix of your niche, be what people wanna go watch. Own and deliver value to the people that want to pay attention to you.”
How to Connect with fellow industry leaders and be authentic
Build a relationship online and then meet with them in person. Start a connection and build it up. Be very personal when connecting with others. Video Replies are the way to go! Tweet a reply to someone and tell them the value and knowledge they gave you. Go above and beyond even when you don’t think you have too.
Chris shared the importance of being yourself and treating others like humans. Show them who you really are. 99.99% of people want to help you and build you up, and open doors for other people. Find something about their story to show that you care about them and talk about the things, they like to talk about.
Chris was fantastic and had great insight on how to further a future in social media and most importantly make connections with others!